The Amazon Kindle is an electronic reading device. The best thing about the Kindle is that is really mimics the look and feel of a real book. The screen isn’t bright. In fact, you can read your Kindle in bright sunlight!
The Diet has generally been only available on their website but after a few months, it is now available for order on Amazon. When the book first came out, there was a big uproar because of its limited availability.
The 17 Day Diet website was slow and inaccessible due to the multitude of visitors coming from the two TV shows the author, Dr. Mike Moreno was on. Also, because of the flood of orders, there was a major issue when it came to order fulfillment. While I didn’t experience an issue with my order, many others did.
With the inclusion of The 17 Day Diet at Amazon now, I’m hoping fulfillment is improved as well as customer service. Allowing people to purchase a product where they want is crucial to the popularity of the product. While you can go on TV and such, that longevity doesn’t last long. Other marketing channels must be established in order to maintain the brand and popularity.
I believe the 17 Day Diet folks really missed the boat, around the holiday season, by restricting sales only to their website. My only hope is that it’s not too late. This latest news will make many people happy and I have to commend the team for finally giving in to the demand of the customers.